ULNOOWEG

17 ULNOOWEG AT 40: BUILDING THE FUTURE, ROOTED IN TRADITION MARCH 2026 « The Canadian Business Journal 16 national energy discussions. “Governments can’t fill all the gaps,” Googoo notes. “Indigenous-controlled capital is essential for lasting growth.” The organization also sees new opportunities in gaming, creative industries, and digital entrepreneurship — areas that align with Indigenous storytelling, innovation, and self- determination. Overcoming Bias, Building Trust Despite progress, systemic bias continues to challenge Indigenous organizations. “There’s still an assumption that Indigenous businesses will fail in unfamiliar sectors,” Googoo says. “That mindset affects both philanthropy and finance. The only cure is proof — success after success.” Ulnooweg’s track record speaks volumes. Its consistent performance, long-term partnerships, and commitment to transparent governance have helped reshape the narrative around Indigenous-led enterprise. A Vision for the Next Decade As Ulnooweg looks toward its 50th anniversary, its ambitions are larger than ever. The organization is developing plans for Indigenous capital funds ranging from $50 to $100 million, designed to support multimillion-dollar community projects, major industry investments, and sustained local development. “The pipeline is here,” says Googoo. “We just need to build the financial tools that allow communities to own their future.” A Legacy of Resilience and Renewal From a single idea in 1985 to a network of thriving programs across Atlantic Canada, Ulnooweg’s legacy is one of resilience — proof that with trust, innovation, and cultural integrity,